MADE FOR THE HIGHEST LEVEL OF SPORT & LIFE.

Team

Executive Creative DirectOR | Jeremey Watson
ASSOC. Creative DirectOR |AMANDA MASTENBROOK
SR. ART DIRECTOR | DANIELLE SEIGIN
SR.COPYWRITER | SARAH B.
Videography & MOTION | ERIC RYAN ANDERSON
SR. ProducER | M.E BARKER

Campaign Objective

WILSON SPORT PROFESSIONALS | A LOVE STORY.

The "Wilson Sport Professionals: A Love Story" campaign was designed to celebrate the unique artistry and strategic depth of clay court tennis, a surface where the game transcends pure power, demanding mental and physical fortitude. We recognized the profound emotional connection players have with clay season and sought to draw parallels between the intricate artistry of clay court play and the meticulously crafted Wilson Sport Professionals collection.

Inspired by the passion and artistry of 1970s clay-court tennis, the collection is an ode to this iconic red surface. We wove the same dedication and tireless pursuit of perfection into the campaign storytelling. The campaign deepens Wilson’s commitment to peak performance, beauty, movement, and craft, mirroring the very essence of clay court tennis.