THE CLASSIC RETURNS.

Team

Executive Creative DirectOR | Jeremey Watson
ASSOC. Creative DirectOR |AMANDA MASTENBROOK
SR. ART DIRECTOR | DANIELLE SEIGIN
SR.COPYWRITER | SARAH B.
Videography & MOTION | ERIC RYAN ANDERSON
SR. ProducER | M.E BARKER

CAMAPIGN

WILSON PRO STAFF 87 RELAUNCH | Featured in HypeBeast & Forbes Magazine

Business Situation

In 2024, Wilson embarked on a mission to become the number one footwear brand in tennis by 2030, driving both on-court performance innovation and deep penetration into sneaker culture. A key element of this strategy was the relaunch of the iconic Wilson Pro Staff 87 tennis sneaker. Our aim was to develop an elevated in-house campaign that would give a modern twist to this classic, positioning the PS87 as an authentic, timeless, and must-have fashion staple both on and off the court. Once celebrated as one of the game's finest, the PS87 returned, combining its vintage 80s charm with modern fashion trends. Designed for sport and style connoisseurs, the Pro Staff 87 was relaunched to reignite its legacy and capture the hearts of tennis players and sneaker enthusiasts alike, embodying the tagline: "Effortlessly Authentic Style"